“Alex has an incredible ability to truly understand customers and what matters most to them. He connects effortlessly with people, from customers to senior leaders, and thinks deeply to create clarity that shapes our strategy. His professionalism, quality, and insight make him invaluable in transforming how we work.”

“Alex is an outstanding insights professional with an exceptional ability to drive real business outcomes through actionable insights. I have every confidence in recommending his expertise to any organisation looking to unlock greater value from research and insights. Alex is also a pleasure to work with. He always puts his clients at the centre and makes collaboration seamless.”

Alex is exceptional when it comes to business insights - sharp, commercial, and always focused on driving meaningful outcomes. He doesn’t just deliver what customers have said; he delivers clarity and direction. Any organisation looking to turn research into real business impact would be lucky to have him. He’s also a genuine pleasure to work with. Collaborative, thoughtful, and always puts his clients first.